This week my attention was draw into Evian’s ‘The Amazing Baby and Me 2’ new ad campaign.  After the success of the previous campaigns the brand came up with a refreshing approach. Evian is not only using natural purity in its water but also in its adverts. The scenario is […]

Before I begin, this article is purely subjective. I understand that the characters I use as examples have a wide fan base, but this is purely a personal stance. The point I am trying to convey is that the films have saved Marvel by bringing it into the cinema and […]

I have never thought of Spiderman 3 as a bad movie. I think of it as a good film with terrible decisions made throughout its production. Often I find myself pondering how I would have avoided the criticism Sam Raimi suffered if I was the director of this film. Below are […]

It is not necessary to be a cine-maniac to notice pretty easily that Hollywood loves to add some extra mysterious characters to the script to complicate the main action or just to keep the attention of the audience. The constant battle between good and bad is a key element in […]

Back in the 90s I was hoping and praying for films like Transformers and X-Men to be created. Fast forward to the year 2000 and one of my wishes was granted. Yep I got that X-Men film that I wanted but without the yellow spandex (the yellow spandex would have been […]