I’m a little confused as to what happened and why today. Christmas is on the horizon and even though I’m only buying for immediate family this year (with a few minor extras), I’m going to need a bit of cash in order to maintain my Cool-Big-Sister / Generous-Auntie status come […]

Heineken have recently launched a multi-million dollar advertising effort in an attempt to revolutionise their marketing strategy and enforce a new, bolder and frankly more interesting way of reaching their target audience. The new series which displays famous people being “dropped” into crazy situations is meant to make people aware […]

Big Macs and Whoppers vying to become integrated plot devices in fiction novels? Cans of Coca-Cola and Dr. Pepper defining compelling character arcs in YA/tween fantasy? Hip, young, internet-aware fiction characters using the nutritional and manufacturing advice on corporate web sites to argue their choice of everything from fast food […]