Post Tagged with: "advertising"

Evian’s The Amazing Baby and Me 2 Campaign

April 9, 2014 5:35 pm1 comment

This week my attention was draw into Evian’s ‘The Amazing Baby and Me 2’ new ad campaign.  After the success of the previous campaigns the brand came up with a refreshing approach. Evian is not only using natural purity in its water but also in its adverts. The scenario is […]

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Dear Advertisers (A poem)

January 19, 2014 3:17 pm0 comments
Dear Advertisers (A poem)

Dear Advertisers, I do not need to be told what is wrong with me I do not need to know that I am Fat, flat-chested, ugly, or unfashionable None of the products you can sell me Will erase the fact that I was painfully aware of all these things By […]

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Football World Cup 2014: And So It Begins!

November 27, 2013 1:26 pm0 comments

On Thursday the 12th of June 2014 an event, arguably the most popular in the world, will begin once again after its four-year sabbatical. I am of course referring to the football World Cup hosted by Brazil. With under seven months to go we can expect to look forward to […]

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Volvo Trucks Gives Advertising a New Breath of Life

November 14, 2013 12:18 pm1 comment

In your average TV break you can expect to see at least two adverts which contain “the new *insert random car make here*”. The nation has most likely become numb to that type of advertising because it is blasted in our face almost every day. In a survey conducted amongst […]

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Online Advertising: The Future

October 1, 2013 12:32 pm0 comments

In recent years, there haven’t been many lines of business which have continuously soared skyward in their growth and profitability, but one that stands out from the rest is online advertising. Whilst advertising as a whole has managed to withstand the temperament of the economic crisis, online advertising especially has […]

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The Heineken Flying Freakshow

August 30, 2013 8:14 pm0 comments

Heineken have recently launched a multi-million dollar advertising effort in an attempt to revolutionise their marketing strategy and enforce a new, bolder and frankly more interesting way of reaching their target audience. The new series which displays famous people being “dropped” into crazy situations is meant to make people aware […]

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Product Placement: Coming Soon to a Book Near You

September 15, 2012 1:16 pm0 comments
Product Placement: Coming Soon to a Book Near You

Big Macs and Whoppers vying to become integrated plot devices in fiction novels? Cans of Coca-Cola and Dr. Pepper defining compelling character arcs in YA/tween fantasy? Hip, young, internet-aware fiction characters using the nutritional and manufacturing advice on corporate web sites to argue their choice of everything from fast food […]

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Olympic Eve

July 27, 2012 5:00 pm0 comments
Olympic Eve

Olympic fever has hit Britain. You cannot switch on your television, listen to the radio or look into the paper before being bombarded with the latest news regarding our great Olympic events. Yes, with the eyes of the world firmly fixed on our capital city for the next fortnight or […]

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