This week my attention was draw into Evian’s ‘The Amazing Baby and Me 2’ new ad campaign.  After the success of the previous campaigns the brand came up with a refreshing approach. Evian is not only using natural purity in its water but also in its adverts. The scenario is […]

Dear Advertisers, I do not need to be told what is wrong with me I do not need to know that I am Fat, flat-chested, ugly, or unfashionable None of the products you can sell me Will erase the fact that I was painfully aware of all these things By […]

On Thursday the 12th of June 2014 an event, arguably the most popular in the world, will begin once again after its four-year sabbatical. I am of course referring to the football World Cup hosted by Brazil. With under seven months to go we can expect to look forward to […]

In your average TV break you can expect to see at least two adverts which contain “the new *insert random car make here*”. The nation has most likely become numb to that type of advertising because it is blasted in our face almost every day. In a survey conducted amongst […]

In recent years, there haven’t been many lines of business which have continuously soared skyward in their growth and profitability, but one that stands out from the rest is online advertising. Whilst advertising as a whole has managed to withstand the temperament of the economic crisis, online advertising especially has […]

Heineken have recently launched a multi-million dollar advertising effort in an attempt to revolutionise their marketing strategy and enforce a new, bolder and frankly more interesting way of reaching their target audience. The new series which displays famous people being “dropped” into crazy situations is meant to make people aware […]

Big Macs and Whoppers vying to become integrated plot devices in fiction novels? Cans of Coca-Cola and Dr. Pepper defining compelling character arcs in YA/tween fantasy? Hip, young, internet-aware fiction characters using the nutritional and manufacturing advice on corporate web sites to argue their choice of everything from fast food […]

Lady Gaga has become the first Twitter user ever to have more than 27 million followers. On 4th July, the unconventional US singer reached the social media milestone when the 26th million follower joined her online community at @LadyGaga and in the time between then and going to press, she’s […]