Is It Safe to Buy Diamond Jewelry Online?

December 20, 2014 11:29 am

Online shopping has grown exponentially over the past decade. People are doing more shopping online for everything from household products and clothing to electronics and jewelry. However, some people have concerns about shopping online for expensive items, such as wholesale diamond engagement rings. Fortunately, you can follow a few simple tips for buying diamonds online to ensure that you are getting a good deal and high quality jewelry.


Shop with a Reputable Jeweler

Perhaps the most important thing you can do to get quality jewelry and avoid rip offs is to shop with a trustworthy jeweler. Choose a jeweler that has an established store and reputation for selling quality merchandise.  You are more likely to be satisfied with your purchase when you buy from a respectable company, such as wholesale diamond jewelry from Union Diamond.

How to tell if a Jeweler is Trustworthy

Unless you know what to look for, it can be difficult to separate quality jewelers from inexperienced jewelers or scam artists. there are some questions to ask and things to look for to determine the reliability of a jewelry store. Look for a jeweler that has been in business for some time, has good customer reviews, and belongs to trade associations. In addition, find out where the jeweler is located, since it can be difficult to pursue any recourse for scams perpetrated by companies in certain foreign countries. It is also a good idea to ask about the return policy, and be sure there is enough information provided about the jewelry and diamonds, such as grading reports and photographs.

Understand the 4Cs of Diamond Grading

When you begin shopping for diamond jewelry, you will find that diamonds are graded using a system that was established by the Gemological Institute of America, known as the 4Cs. The 4Cs stand for Color, Cut, Clarity, and Carat Weight of the diamond. Understanding the 4Cs will help you compare and evaluate the quality of diamonds before you spend your money.

Check Diamond Grading Reports

Loose diamonds and center stones in diamond engagement rings should come with a diamond grading report with information about how the stone rates, according to the 4Cs of diamond grading. Prior to purchasing any diamond, it is important to take the time to ask for, and read, the diamond grading report. This information will help you evaluate the quality of the diamond, so you know you are getting what you paid for.

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