Online Advertising: The Future

October 1, 2013 12:32 pm

In recent years, there haven’t been many lines of business which have continuously soared skyward in their growth and profitability, but one that stands out from the rest is online advertising. Whilst advertising as a whole has managed to withstand the temperament of the economic crisis, online advertising especially has grown exponentially to the point that in just a few years it has overtaken newspaper, radio and billboard advertising. Whilst television advertising still maintains the number one spot (according to a consumer poll), online advertising has the advantage of direct access to the product.

If you see a television advert about washing up liquid that you like, you then have to go through the process of remembering that advert and going online or to the shop to get it. With an online advert, the consumer merely clicks on the advert and is taken to the product destination; arguably a more efficient process.

It is no wonder, then, that companies of all shapes and sizes are spending increasing amounts of money on online advertising. Not only is it efficient in delivering exactly what you require from it but it also requires little management and effort once the advert has been made live.

The question is, will online advertising ever become king in a world of logos, television and glossy magazines? Only time will tell, but its rapid growth suggests that it is entirely possible and as the “technology generation” grows up, who can say how valuable the shift to online advertising might become.

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