Emirates has been a keen supporter of sport, especially football, for many years now. In their latest campaign we see footballing legend Cristiano Ronaldo face off against Pelé, often hailed as the greatest footballing hero ever. Pelé, who has been a global ambassador for Emirates since January 2014, is seen on board the […]

In Sao Paulo, origin of the ongoing riots, a poster reads ‘don’t come to Brazil please in 2014’ – an odd site in a country with five World Cup victories, where the love for football is so deeply imbedded in the culture that workers are given time off to watch […]