Room For Improvement: Is Your Website Doing The Job?

October 2, 2017 5:29 pm

For many businesses, a website acts as a virtual shop window. With online shopping on the rise and consumers devoting more and more time to the Internet, it’s never been more important to ensure that your website is doing the job. If you feel like there’s room for improvement and your site could do better, here are some helpful hacks to increase your chances of taking your business to the next level.

Is your site functional?

There’s nothing more irritating or off-putting for a user than a slow website or a site that greets you with pages that don’t open or no longer exist. Bear in mind that the average online customer will spend no more than 15 seconds on a webpage, so you have to impress them from the off. Pay attention to the technical details, ensure the pages load quickly and remove any old or broken links or tabs. Once you’ve done this, focus on improving the user experience. Is it easy to get from the homepage to other pages? How quickly can you make a purchase or ask a question? When you’re designing your website, make sure that it’s functional and straightforward. You don’t want potential clients to lose interest because they can’t work out how to book an appointment or place an order.

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Does your website look the business?

Aesthetics are everything when it comes to your website, so if your site doesn’t look the business, it’s time to ring the changes. Think about how you feel when you walk along the street and look in shop windows. Now apply the same thought process to your virtual portal. You want to capture the customer’s attention and get them interested in whatever you’re selling. If you’re not a web design maestro, it’s worth considering seeking help from a company like If you’ve got a great looking site, there’s every chance that clients will spend time looking around and finding out more about your business. If the pages are drab, the site is dated, or it looks very basic, you’re going to struggle to compete against other businesses.

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Are you making the most of your site?

If you’ve got a website up and running, this is a great way to market your business and try and increase sales, but you have to know how to use it and unlock your potential. As a business owner, it’s essential to make sure that people know where they can find that site and how they can engage with you. Consider options like social media and content marketing and find out more about SEO if you don’t already have an online marketing campaign in place. SEO can be a hugely effective technique, which encourages more people to visit your pages and read the content you produce. If you’re new to the game, check out articles like this one for helpful tips

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Many modern businesses are heavily reliant on the Internet. If your website isn’t up to scratch or you feel like you could do better, now is the time to make changes and up your online game.

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