Invite Summer Into Your Eatery & Boost Your Takings

May 26, 2017 11:24 am

The weather is lovely and warm, and the sun is shining, it’s safe to say that summer is on its way. With the sunny season just a few weeks away, now is the time to start thinking about how you can cash in on summer. Wondering what we mean by ‘cash in on summer’? Well, that fact is that the sunny season presents eatery owners with a range of opportunities to boost their takings, it’s just a case of being willing to take advantage of them, that’s all.

Wondering what it takes to give your takings a boost this summer? Then read on, for all the best tips, tricks, and ideas.

Up your prices


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In the summer season, most places put their prices up, from hotels and resorts to transportation companies, so why shouldn’t you up your prices too? For the summer season, give your prices a once over and increase them slightly. You don’t want to increase them by anything more than a few pence so that people start to notice and moan about it. The best way to up your prices is to round them up to the nearest pound, so if a plate of fish and chips usually cost £9.50, round up to £10 for summer. Increase your prices slightly, and you can boost your takings – an extra 50p on each meal soon adds up.

Take advantage of your outdoor space

Are you lucky enough to have an eatery that has outdoor space with it? If so, now is the perfect time to take advantage of that space, if you don’t already, that is. In the warmer months, most people prefer to sit outside when eating or drinking, so it could be a good idea to use your outdoor space as an extra seating area. All it takes is a few tables and chairs, some pot plants, fairy lights, and other decorative features and you can create a pretty outdoor seating area. If you want the outside area to be usable in the evenings as well, it could be worth invest in some flood lights, such as the ones from, as well as outdoor heaters to dot around. That way your outdoor area will be more likely to get used on a constant basis.

Revamp your menu

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One way to boost your profits this summer is to revamp your menu, making some changes to what you serve. The fact is that if you take the time to revamp your menu making it more suitable for summer, your food should appeal to a wider range of people. What a lot of eateries do is add a BBQ section to their menu which they grill as and when it’s ordered. Another thing that you could do is add some summer salads along with different options to go with them, like poached salmon or grilled chicken, for instance. You could also opt to offer summer specials, such as refreshing fruit sorbets or frozen yogurt, or what about serving jugs of different flavoured Pimms or sangria?

There you have it, all the best ideas for inviting summer into your eatery and giving your takings a boost.

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