5 Tips for Acquiring Investments for Your New Company

May 10, 2019 11:39 pm

Whether you’re seeking private equity, venture capital, or an angel investor, you need money to get your business moving. Fortunately, there are many way to set yourself up nicely without accruing a monstrous amount of debt. Are you ready to start a mutually beneficial relationship with the investor of your dreams? Here are five tips to help you along.

1. Take a shortcut.

If you don’t want to spend tons of time securing the money you need for essential equipment, don’t! You can always visit EquifyFinancial.com and immediately be introduced to someone who could possible help you restructure debt, finance the equipment you need to get going, and even give you a trustworthy appraisal on what you do have. Knowing your worth is key in moving forward.

2. Present your accomplishments/qualifications.

Ultimately, this might be the most important item on the list. While a pitch is crucial, the most convincing part will be why it is that someone should trust you enough to give you money. Therefore, sit down and work up a complete synopsis of why your company is a great opportunity.

What problems can you solve, and have you already solved them for others? Is your expertise or product in great demand? Have you already generated some buzz online? Let us know with facts and stats that are easy enough to verify.

3. Build a great team.

Having a co-founder or two can really open up your investment opportunities. This way, the investor doesn’t have to worry that all of the potential for success falls on your shoulders alone. Establishing a knowledgeable, energized team strengthens your image and proves that multiple experts in your industry believe in this venture enough to make it their mission. 

Above all else, bringing in people you can trust alleviates the amount of stress on you, which means you won’t burn out or become discouraged as easily.

4. Tailor your pitch to the prospective investor.

Let’s go back to that pitch for a moment. Hopefully, you’ll research every investor you approach, as it will give you good insight into what kind of companies they usually invest in, and what their primary objectives are. With this information, you can build off of your boilerplate pitch and personalize it for that investor.

When we do this, we’re increasing the likelihood that an investor will pay stricter attention to what we’re proposing. You really can’t imagine how many canned pitches just sail right by an investor who has heard them all.

5. Be selective.

While you shouldn’t turn your nose up at alternative investment solutions like crowdfunding, you also shouldn’t feel obliged to accept any and all offers you get. You have to pair up with investors whom you can see yourself attached to in the future. After all, they have substantial influence over where your business goes from here. 

Securing the money you need can seem impossible at times. Instead of stressing, why not make it exciting? Make the confidence you have in your new company contagious by highlighting your strengths, getting additional founders in your corner, and doing your homework on potential investors.

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