Considering efficient ways to grow and tailor your business is difficult. It’s time-consuming, takes a lot of effort and eventually takes its toll both physically and mentally. Running a business is one hard job alone, but attempting to grow and build it at the same time can sometimes feel like an impossible task as an entrepreneur. It doesn’t have to feel that way. As long as you are committed, passionate and always on the lookout for ways to grow, you should succeed.

Here are a few ideas on how to build your business, some of which you may not have already considered.

Tender for Contracts

If you’re supplying goods or services, then submitting a tender will become a likelihood (or should be). You can expect to respond to an invitation to tender, answering certain questions about your business and why you are suitable to deliver the contract. If you are successfully awarded the contract, this naturally equals more money, awareness and growth for your business. Public sector contracts tend to be for three years plus, which also means a good level of certainty for your business.

Whether you are successful or not, in tender writing you are still creating awareness and promotion of your business to the companies who haven’t selected you this time around. It doesn’t mean they can’t choose you next time, with a stronger bid submission. Writing a tender can also help you to get to grips with your business’s strengths and weaknesses, and also gather valuable feedback which you can learn from going forward.

Utilise as Many Helpful Systems as You Can

During the beginning of a business, it can be difficult to have sufficient income to invest in many powerful online systems or software. However, as your business grows, it’s crucial to choose management systems which can monitor records and documents, so you don’t have to worry about it. Employing helpful software systems, such as financial records and customer databases, can really help your business to be managed better and free up a lot of time for you to make more sales. It will also help your business run more efficiently, which is key to successful growth.

Devise a Customer Loyalty Program

Growing a business doesn’t necessarily have to mean continually attaining new customers. It’s much more sensible to devise a plan to maintain a loyal customer database. This will offer consistent income, and also save you money from having to market and promote to new customers all the time. Loyal customers are also more likely to increase business with you, such as taking on new services or building from their current services, if you have a reliable track record and they trust you. They will also feel appreciated for being rewarded for their loyalty, and positive relationships such as this are critical.

Consider Webinars

Webinars are great promotional tools and easy to do. If done correctly, it can help your business grow fast and get the word out. Webinars allow you to captivate your audience and hold their attention, and easily market your product. Webinars also allow you to reach a high volume of audience in many different areas.