It’s January. It’s freezing. The country is covered in snow and I need to stock up on woolly jumpers, scarves and bobble hats, and yet the shops are filled with crop tops, sunglasses and shorts. Don’t get me wrong, there is nothing I love more than seeing what the new season holds for us all; what the new in colour is or the new ‘it’ item, but I don’t want to be wearing the up and coming summer trends when it’s 2 degrees outside.

This isn’t the first season this has happened to me either; last year I booked a holiday for the end of August, still firmly within British summer time, and when I wanted to go holiday shopping a week or so before, there was not a bikini or sun dress in sight. Suddenly shopping seemingly needs to be pre planned months in advance.

In the ever changing, highly competitive world of fashion, there is no time to hang around  for the fear that a trend might be on its way out, or that you might not be the first to be sporting the newest look, but where does the competitiveness end, and the practicality start. I know, I know, I said the P word, but in all honesty, when it’s Arctic conditions outside, everyone needs a little practicality in their lives.

Of course, the shops can’t be blamed for this, the catwalks début their collections in opposing seasons, and so of course everyone follows suit, regardless of the fact we aren’t actually in that season. Perhaps fashion has now become too forward, but hey, on the bright side, if it continues to go this way perhaps soon enough we will come full circle and actually get to buy our clothes in the right season!