5 Ways To Scale Your Facebook Campaigns

August 22, 2019 6:16 pm

You will reach a point with your Facebook campaigns (depending on if they are successful), where you will want to scale your ads.

There are simple ways to scale your Facebook ads and more complicated options that can help you carry on the success of your winning ad.

In this article, we’re going to touch on the 5 ways in which you scale your campaigns on Facebook.

Lookalike Audience

The most obvious way to scale your Facebook Advertising is to implement the use of lookalike audiences.

Lookalike audiences are audiences that are similar to your existing audience and perfect for scaling your campaign into the hundreds of thousands and possibly millions!

On a scale of 1 to 10 (1 being the most similar, 10 being the least similar), you can scale your campaigns effectively with a gradual increase in the number of people you are targeting.

*The more you increase the audience percentage, the lower the quality of the audience Facebook will be targeting.

Lifetime Value Lookalike Audience

A more advanced form of a lookalike audience, an LTV lookalike audience will find people who not only look like your audience but who are also similar to your highest value customers.

This approach to scaling your campaign is extremely specific and is perfect for reducing wasted ad spend. It is advisable that you high a Facebook Expert to ensure it is done correctly.

Broadening Demographics + Interests

Probably the most obvious next step for most marketers running Facebooks Ads is to increase the age range or add more interests for Facebook’s algorithm to choose from.

Look at using the audience insights tool or Google Analytics to help you uncover those hidden gold mines which may lead your ad campaign being taken to the next level.

Budget Increase

If you’re not looking to make any changes to the demographics or interests, then you can increase the budget of your campaign.

There are a couple of ways you can do this which are:

  • Duplicate campaign and increase the budget 
  • Increase ad spend 20% – 30% to not reset the learning phase

Be careful when increasing your budget and make that your campaign is proving that it can return results and remember that if you duplicate the campaign then Facebook will have to start the learning process again so it may take a while to see results.

New Content

When your ads start hitting a frequency rate of 3, you will want to pause the ad and think about introducing new ads to reduce the chances of ad fatigue.

Just like with anything in life, the more people see something, the quicker they get bored.

A quick way to freshen up your content is to duplicate the ad and change the text, image or headline.


The approach you take to scaling your Facebook campaigns depends on your budget, your existing audience and who you want your product to be shown to.

If you have extra budget to spend, look at broadening your demographics/interests before you decide to go ahead and spend frivolously.

Make changes incrementally and you will be minimising the damage in the process.

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