What’s Letting Your Website Down?

January 10, 2018 3:59 pm

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If you ever look at your website and pull a face, it’s safe to say that you’re not the only one. It’s something that we all go through every once in awhile. Because sometimes, you just know that it’s not right. Whether you’re not getting the results that you want, or you know that you could do better, it might be time for you to take your digital business to the next level with a website shake-up. But before you do that, you’re going to want to work out exactly where to turn your attention. Because you need results, and that means fixing what doesn’t work. So let’s consider five things that could be letting your website down right now.

Professionalism

First of all, you need to try and really look at your website objectively. This is because it may look nice to you, but it may not be suitable for your business. Yes, you may like the look of things, and you may think that your free hosting is a good (and affordable option), but you need to push that further. Because your website should be professional first and foremost. This means you need to have your own domain name and corresponding email. It’s the first rule of creating a business website that looks professional. From here, you should then find that your visitors will trust your website more.

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Design

But that’s not all, you then need to think about working on the design. Because your web design should facilitate the user journey. When a visitor lands on your site, if the design is too clunky or distracting, they will leave. Not only does it need to appeal to them, but your design should mean that your website is easy to use, and that content or products are easy to find too. If not, you’ll need to work on this as a priority.

Content

Next, it’s onto the content that you publish. Because you’re always going to be able to improve your content to get better results. From keeping users on site to directing them to your contact page to even drawing them to the site in the first place, with strong content, your website will always perform better.

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Contact

You also need to be thinking about your contact information. And this might sound obvious, but you really need to be obvious with it yourself. If you’ve not showing contact details easily, or your customers have to search for your information, they will leave. Your social link should be prominent too. You need to make this as easy for them as possible.

SEO

Finally, you’re going to want to finish off with a good dose of the best SEO practices. Because if you’re not adhering to them, then you’ve found your issue. When you’re not ranking well, or your organic traffic just isn’t where it needs to be, look to your SEO. Sometimes, it only takes a little conscious thought when you get started and you’ll be covering off your SEO without even thinking about it going forward.

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