The Business Website Mistakes You’ll Want to Avoid

August 14, 2017 6:18 pm

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If you’re launching a business website as part of your business (and you should have a website), there are a number of mistakes that you’ll want to avoid if you want to save time and money, and most importantly, make a great impression on your audience right from the off.

Here are some of the most common website mistakes you should ensure you don’t make:

Not Sufficiently Planning Your Website

So many people launch their websites without putting much effort into it. They don’t think about choosing a design that will impress their target audience and boost its usability, nor do they think about creating high-quality content for the long-term, or how to best go about launching and promoting it. This is a mistake. If you want your website to attract visitors and increase your sales, you need to meticulously plan everything about it.

Not Using a Good Content Management System

Choosing a poor CMS like Joomla! Will make it a lot more difficult for you to upload content, tweak your website’s design and deliver a positive user experience, which is why you need to choose a good one from the off.  A good umbraco web agency will be able to help you with this, ensuring that your website is easy to use for you and your visitors. This will save you a lot of time, money and trouble now and in the long-term.

Being Too Product-Focused

It’s your business website, so you’re going to want to show off your products and try to persuade your visitors to buy, but you shouldn’t go too much for the hard sell or make all of your content about your products. People want content that is interesting, informative, and entertaining and if you want them to keep coming back, you need to give it to them. So, mention your products, but don’t make them the sole focus of what you do or your audience will be turned off. Focus on posting about your niche as a whole instead.

Not Including a Call to Action

Including a call to action on every page is vital because it nudges your readers to take the next step and buy your products or services. So, even when a post isn’t promoting a particular product or service of yours, don’t forget to leave a sentence at the end reminding the customers that you have a great product that could help them in some way.

Not Engaging with Visitors

As a business, it isn’t enough to put up a website and expect it to create a loyal following for you. What you need to do is engage with your visitors. Reply to their comments and show them that you really care if you want to convert them to loyal customers. Hiring a social media manager to engage with customers on social media and your website is a good idea if you don’t have much time to do this yourself. Just be sure to ensure your customers feel like they are valued and being listened to in any way you can.

If you avoid these common mistakes, create great content and ensure your website is easy to navigate, you should see great results in no time at all!

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