How to Design the Perfect Fashion Boutique

November 27, 2017 8:24 pm

Photo Credit

With the rise of big chain fashion shops, many fashion-lovers are turning to the boutique store as a way of picking up some more original pieces. Boutiques tend to specialise in a particular type of merchandise, selling a limited number of products to a highly targeted clientele. If you have decided that this is the business for you, one of the most important factors to consider is the layout of your store. So, let’s take a closer look at a few ways that you can do this to maximise sales and create a high-quality shopping environment for people.

Theme

The first aspect of the store that you will want to consider is the theme. Each boutique should have a theme as this is what is going to differentiate your store from the hundreds of other clothing stores on the market. Perhaps you are planning to specialise in swimwear. In this case, you could go for a beach theme in which you make use of blue colours to evoke images of the sea and yellows for the sand. Then, you could add some little touches like seashells and rock displays to complete the look of your boutique.

Storefront

Your storefront is what is going to draw people in or push them away, so you need to make sure that you get this aspect of the business exactly right. Choose some of your best items and put together some outfits from the clothing that you sell. People want to imagine how clothing would look on them, so take a look at plus size mannequin for sale. Make sure that you get the lighting right so that everything displayed looks at its best.

Atmosphere

Boutiques tend to be very small shops, so you want to use this size to your advantage to create a sense of exclusivity. Soft lighting rather than the harsh fluorescent glow of big stores is a good starting point. High-quality carpet or wood flooring gives you a nice base from which to work. The interior of the store should be a direct follow-on from the storefront to create a sense of consistency in the atmosphere.

Spacing

Making use of space is important so customers feel at ease to stroll around the store. You should be aiming for clients to see as many of your products as possible, and make it easy for them to go from one area of the store to another. Avoid aisles that are going to block the view of other parts of the store, and instead opt for smaller, round racks that encourage you to look at everything. The idea is that you don’t want the store to end up looking too cluttered.

Checkout

Try placing the checkout at an angle away from the door so you are not staring customers down from the moment they walk in the store. Again, it is all about creating that relaxed and non-intimidating atmosphere which characterises the finest of boutiques.  

%d bloggers like this: