The foreign exchange market is the huge, with billions of pounds of foreign currency being traded daily. Forex traders seek to capitalise on the rise and fall of different currencies by speculating on whether they will rise or fall. Trading on the Forex markets takes place 24 hours a day. Foreign exchange is very different to stocks and shares and there is no central exchange. If you want to buy or sell stocks, you have to trade while the markets are open, but if you want to try CDF trading or trade in Forex, you can do it 24 hours a day. There are no limits.
Trading in Forex follows the clock, so you may begin trading online in Asian currencies and then progress through GBP and end up speculating on the price of the USD. It’s a great market for beginners to dip their toes into as capital outlays are very low. Because of this, online trading platforms such as XTrade are proving to be increasingly attractive to new users.
The Rise of Online Trading
The rise of online transactions has significantly boosted Forex trading, but to the uninitiated it might not be immediately apparent what the best online trading platform is. To address this problem, major Forex sites such as XTrade are looking at innovative ways to reach out to prospective new customers.
Big brand names are no stranger to the benefits of using celebrities to promote their products and services and Forex trading platforms like XTrade have taken notice of their success. Pick the right celebrity and your brand can go global, but get it wrong, and the damage is potentially catastrophic. People like George Clooney (Nespresso), Jennifer Aniston (Emirates) and Justin Bieber (Calvin Klein) have all done wonders for increasing awareness for their brand partners because they have a positive public persona and they are a good fit for their chosen brand.
Cristian Ronaldo is another good example of a great brand partner. He has achieved stratospheric success in the sporting arena and his chiselled good looks appeal to women (and men) everywhere. Ronaldo has worked hard to get where he is, so the message he sends out is that if you play hard, you can achieve the same success. XTrade likes to promote the same message, which is why they have signed Ronaldo as brand ambassador. “To be the best, you need the best. That is why I have chosen to partner with XTrade, one of the world’s leading digital trading platforms. And there is no easy way to become the world’s best. The only way is through perseverance, practice, and more practice – until perfection.” said Ronaldo.
Social Media Brand Awareness
Social media is also very important tool for promoting forex platforms. Millions of people check their social media accounts at least once a day and when something important happens in the world, it has normally spread like wildfire across Twitter long before it hits the major media outlets. People take notice of what happens on social media, so building social media awareness is very important for a brand.
XTrade, which is the #1 mobile application and available in 38 different languages, was quick to promote its new commercial relationship with Cristiano Ronaldo on its Twitter feed. The Tweet was liked 12k times, which is testament to Ronaldo’s popularity and XTrade’s commercial success in securing such a high profile ambassador to promote its brand.
With Cristiano Ronaldo as its brand ambassador, XTrade will almost certainly attract a lot of new customers.
— Cristiano Ronaldo (@Cristiano) April 4, 2016